Glossary
Plain-language definitions of the terms used in Listable Labs.
Updated November 3, 2026
Table of contents
AI engine
An AI assistant or AI search feature that answers questions, such as ChatGPT, Google Gemini, Google AI Mode, Perplexity, Google AI Overview or Microsoft Copilot. See Which AI platforms do you track?
AI answer
One response from one AI engine to one prompt. Each prompt produces one answer per engine per day, and answers count toward your monthly limit.
AEO / GEO
Answer engine optimization and generative engine optimization: improving how often and how well AI engines mention and cite your brand.
Average position
Where your brand appears, on average, in answers that list several brands. 1 means named first. Only answers that mention you count. See What does average position mean?
Citation
A link to a web page that an AI answer uses as a source. A citation of your domain means AI used your page.
Competitor
A brand you track alongside your own. Only tracked brands are compared in share of voice and rankings. See How do I add or remove competitors?
Hallucination
A statement in an AI answer about your brand that isn't true. See How does hallucination detection work?
Knowledge Base
Your own content (pages and PDFs) that Listable Labs uses as trusted facts about your brand. See About the Knowledge Base.
MCP
Model Context Protocol, an open standard that lets AI assistants such as Claude use Listable Labs tools. See What is the Listable Labs MCP server?
Mention
Your brand's name appearing in the text of an AI answer. A link alone isn't a mention; it's a citation.
Project
One brand or website you track. Each project has its own prompts, competitors and results.
Prompt
A question you track, written the way a buyer would ask an AI assistant. See Which prompts should I track?
Share of voice
Your share of all mentions of tracked brands across AI answers. See What is share of voice?
Source
A website or page an AI answer cites. See About Mentions.
Suggestion
A specific page to create or update, based on what AI engines cite for your prompts. See About Suggestions.
Topic
A label that groups related prompts so you can filter results by theme. See What are topics?
Visibility
The share of AI answers that mention your brand. See How is visibility calculated?