What is share of voice and how is it calculated?
Your share of all brand mentions, compared with competitors.
Updated November 3, 2026
Share of voice shows how much of the conversation in AI answers is about you, compared with the other brands that appear.
Your brand mentions รท all brand mentions across the answers, as a percentage
Every time a brand is mentioned in an answer counts as one mention. If answers in the period contain 300 brand mentions and 60 of them are you, your share of voice is 20%.
Visibility vs share of voice
- Visibility asks: in how many answers do we appear?
- Share of voice asks: of all the brands named, how much is us?
You can have high visibility but low share of voice when AI mentions you alongside many competitors. The Share of voice distribution and Share of voice ranking charts on Visibility show how mentions split across brands.