Listable Labs vs Profound: Which is better?

If you're evaluating AI search visibility platforms, Profound is one of the best-known names, and Listable Labs is a self-serve alternative. Both track how AI answers talk about your brand, and both can help you create content. The real difference is who they're built for and how you buy them. This comparison walks through plans, real use cases and cost, using each company's own pricing and product pages.

Note: We make Listable Labs, so we encourage you to try Profound independently and do the same with Listable Labs to make your own conclusions. Everything about Profound in this article comes from Profound's official pricing and product pages.

Quick overview: Listable Labs vs Profound

Profound is an enterprise suite you buy through sales after a 7-day trial. Listable Labs gives growth teams and agencies tracking, writing and publishing self-serve, at a published price.

Is an enterprise contract worth it for your team?

Profound's paid access starts with an Enterprise conversation. For large companies that's normal: you get a security review, SSO, a dedicated specialist and the widest engine and region coverage available.

For a growth team or an agency, it raises a few practical questions:

• Do you need 9 engines and 150+ regions, or are ChatGPT, Gemini and AI Mode where your buyers actually ask?
• Will you use SOC 2 and SSO today, or would waiting for them only slow down your purchase?
• Can you wait for a sales cycle, or do you need data this week?
• Do you need MCP and API access now? On Profound, both are Enterprise only.

If most of your answers point to enterprise needs, Profound is built for you. If not, Listable Labs gives you tracking, content and publishing on a published plan you can start today.

Listable Labs vs Profound: plans compared

Listable Labs vs Profound: real use cases

Here's how the two compare on the jobs teams actually hire an AI search tool for.

Use case 1: See AI visibility next to real traffic

Knowing that AI mentions you is only half the picture. You also want to know which of your pages AI cites, and whether those answers actually send traffic to your site.

Answer Engine Insights tracks visibility, citations and sentiment. Pages shows citation share for every URL, Agent Analytics adds bot visits and human referrals, and Google Search Console and Google Analytics are listed integrations.

Listable Labs tracks visibility, citations, sentiment and share of voice, plus URL tracking for any page. Search Console, Google Analytics and Cloudflare connect on every plan, so you can see which pages AI cites, what traffic they get and which AI crawlers visit.

Google AnalyticsCloudflare

Profound is the better fit if you need up to 9 engines, 150+ regions and persona-level tracking at enterprise scale. Listable Labs is the better fit if you want visibility, URL tracking, Search Console, Google Analytics and bot analytics on a self-serve plan from $89/month.

Use case 2: Turn a visibility gap into content

Finding prompts where competitors get cited and you don't is the easy part. Fixing it means updating existing pages or writing new ones.

AI Marketer surfaces a ranked list of opportunities and hands the work to Agents for content refreshes, FAQ generation or net-new content, with an approval step before anything publishes. Credits are limited on the trial and custom on Enterprise.

Each suggestion is backed by the sources AI cites. For an existing page, Listable Labs shows the exact edits as current vs proposed text, including FAQ and JSON-LD. For a new page, it gives a writing brief and outline, then generates the article from your knowledge base: 10 a month on Growth, 25 on Scale and 50 on Max.

Profound is the better fit if you want to build and customize your own agent workflows. Listable Labs is the better fit if you want a fixed monthly article allowance and exact page edits at a published price.

Use case 4: Show up where AI looks: Reddit, LinkedIn and YouTube

AI engines don't only cite brand websites. In most categories they lean heavily on Reddit threads, LinkedIn posts and YouTube videos.

Profound's AI Marketer can generate social posts with images sized for each platform.

Listable Labs turns the sources AI cites into ready-to-review drafts for Reddit, LinkedIn, YouTube and Instagram, including video scripts, on every plan.

Listable Labs is the better fit if you want drafts built from the exact Reddit, LinkedIn and YouTube sources AI cites, including video scripts.

Listable Labs vs Profound: feature comparison

Both platforms also offer custom Enterprise plans. See Listable Labs pricing and Profound for every tier.

Key Listable Labs features not available in Profound

• Published self-serve plans: from $89/month, with no sales call
• MCP below Enterprise: included on every plan
• White-label client reports: on Scale and Max
• Competitor suggestions: based on the brands AI mentions alongside you
• SEO research: keywords, backlinks and referring domains next to AI visibility

Key Profound features not available in Listable Labs

• Coverage: up to 9 answer engines and 150+ regions
• Prompt Volumes: a dataset of real prompts submitted to AI platforms
• Security: SOC 2 Type II, SSO and role-based access
• Integrations: 40+, including Adobe Experience Manager, Drupal, Akamai and Fastly
• Customizable Agents: drag-and-drop content workflows with approvals
• Support: dedicated Slack or a specialist with a 24-hour SLA

Cost comparison

To track 50 prompts daily across 3 AI engines and publish 10 optimized articles a month with Profound, you need at minimum:

• Free trial (50 prompts, 3 engines, 1 region): Free for 7 days
• Ongoing tracking after the trial (Enterprise): Custom contract
• Article generation (AI Marketer, Enterprise): Included in contract
• Total minimum for 50 prompts, 3 engines and 10 articles = Custom pricing

Profound does not publish Enterprise prices, so you need a sales call to know the cost.

With Listable Labs, you get 50 prompts across 3 AI models tracked daily, 10 AI-optimized articles a month, CMS auto-publishing and Search Console plus Google Analytics for $89/month, self-serve, with no sales call or contract.

Listable Labs vs Profound: which should you choose?

Profound and Listable Labs are built for different buyers. The right choice depends on how you buy software and how much coverage you need.

Choose Profound if:

• You're a large enterprise that needs SOC 2, SSO and a security review
• You need up to 9 answer engines across 150+ regions
• You want customizable agent workflows and dedicated Slack support
• You're comfortable with a custom annual contract

Choose Listable Labs if:

• You want to start today on a published, self-serve plan
• You want tracking, article writing and CMS publishing in one tool
• You're an agency that needs white-label client reports
• You want MCP access without an Enterprise contract

Both platforms let you try them first. Start Profound's 7-day trial and Listable Labs' free trial with the same prompts, and compare the results.

Pricing and features sourced from Profound's and Listable Labs' own pricing pages as of Oct 26, 2026.