About Visibility
How we measure your presence in AI answers, and how to read every chart.
Updated November 3, 2026
Available on: all plans · Find it in: sidebar > Analytics > Visibility
The Visibility page shows how often AI engines mention your brand when answering your tracked prompts, how prominently, and how you compare with your competitors.
How it works
Every day, we run your prompts on each AI engine your plan includes and check which brands each answer mentions. Visibility adds this up for the time range and filters you choose.
You're compared with the competitors on your Competitors page. If an important competitor is missing, add it.
The metrics
| Metric | What it tells you |
|---|---|
| Today's visibility | How often AI mentioned you in the last 24 hours |
| Share of voice | How much of the conversation is about you, compared with competitors |
| Total answers analysed | How many AI answers the numbers are based on |
| Average position | How high you appear when AI lists several brands. Lower is better |
A + next to average position means your position improved.
Read more: How is visibility calculated? · What is share of voice? · What does average position mean?
The charts
- Visibility: your visibility over time, so you can see trends rather than single days.
- Rankings: you and your competitors side by side, per AI engine.
- Share of voice: how mentions are split between brands.
- Share of voice ranking: every tracked brand ordered by share of voice.
Filters
- Time range: last 7 days, last 1 month, last 3 months, last 6 months or a custom range
- AI platform, location and topic
Charts show completed days by default. Turn on Include today to add today's results so far.
Tips for reading your results
- Look at trends, not single days. AI answers vary from run to run.
- Use filters to find causes. A drop that only affects one engine, country or topic points you straight to the problem.
- Read the answers behind the numbers. Open a prompt to see exactly what AI said.
FAQ
Why did my visibility drop after I added prompts? New prompts are often harder to win, which lowers the average. See Why is my visibility going down?
Why is a brand I know about missing from Rankings? Add it on the Competitors page.