Semrush is the best-known SEO suite, and it now tracks AI visibility too. Listable Labs is built specifically for AI search. This comparison focuses on AI search: not whether Semrush is a good SEO platform (it is), but how its AI features compare to a purpose-built alternative, using each company's own pricing and product pages.
Note: We make Listable Labs, so we encourage you to try Semrush independently and do the same with Listable Labs to make your own conclusions. Everything about Semrush in this article comes from Semrush's official pricing and product pages.
All-in-one SEO suite vs a specialized AI search tool
Semrush is an established SEO platform that added AI search tracking to its suite. Listable Labs is built only for AI search. This comparison focuses on AI search: whether Semrush is a good SEO platform isn't in question (it is).
If keyword rankings, backlinks and site audits are your daily work, Semrush's AI features sit conveniently next to them. If AI answers are where you need to win, a specialized tool goes further on the AI side: URL-level citations, AI bot analytics, content built from AI gaps, and publishing included in the price.
Listable Labs vs Semrush: real use cases
Here's how the two compare on the jobs teams actually hire an AI search tool for.
Use case 1: See AI visibility next to real traffic
Knowing that AI mentions you is only half the picture. You also want to know which of your pages AI cites, and whether those answers actually send traffic to your site.
Semrush shows an AI visibility score, mentions, sentiment and the outlets AI cites most across 5 engines. Search Console and Google Analytics come through a $10/month report add-on, and it does not list URL-level AI citation tracking or AI bot crawl analytics.
Listable Labs tracks visibility, citations, sentiment and share of voice, plus URL tracking for any page. Search Console, Google Analytics and Cloudflare connect on every plan, so you can see which pages AI cites, what traffic they get and which AI crawlers visit.
Semrush is the better fit if you want AI visibility next to keyword rankings in one SEO suite. Listable Labs is the better fit if you want to see which of your URLs AI cites and which AI crawlers visit, with Search Console and Google Analytics included.
Use case 2: Turn a visibility gap into content
Finding prompts where competitors get cited and you don't is the easy part. Fixing it means updating existing pages or writing new ones.
Semrush sells AI article generation as a separate Content Toolkit ($60/month) with unlimited standard articles, and Pro+ adds content optimization.
Each suggestion is backed by the sources AI cites. For an existing page, Listable Labs shows the exact edits as current vs proposed text, including FAQ and JSON-LD. For a new page, it gives a writing brief and outline, then generates the article from your knowledge base: 10 a month on Growth, 25 on Scale and 50 on Max.
Semrush is the better fit if you want high-volume SEO article drafts. Listable Labs is the better fit if you want articles and exact page edits generated from AI visibility gaps, included in the plan.
Use case 3: Publish without copy-pasting
Once an article is approved, it still has to get onto your site.
Semrush does not advertise direct CMS auto-publishing.
Approved articles auto-publish to WordPress, Webflow, Sanity or Shopify, from the $89 Growth plan.
What is answer engine optimization (AEO)?
Generated from a Listable Labs suggestion
WordPressPublished
WebflowPublished
SanityPublished
ShopifyPublished
Listable Labs is the better fit if you want approved articles to go live on WordPress, Webflow, Sanity or Shopify automatically.
Use case 4: Show up where AI looks: Reddit, LinkedIn and YouTube
AI engines don't only cite brand websites. In most categories they lean heavily on Reddit threads, LinkedIn posts and YouTube videos.
Semrush's AI visibility tools do not list social content generation.
Listable Labs turns the sources AI cites into ready-to-review drafts for Reddit, LinkedIn, YouTube and Instagram, including video scripts, on every plan.
Listable Labs is the better fit if you want drafts for the Reddit, LinkedIn and YouTube sources AI cites.
Listable Labs vs Semrush: feature comparison
| Feature | Listable Labs Growth ($89/mo) | Semrush Starter ($199/mo) |
|---|---|---|
| AI prompts tracked daily | 50 | 50 |
| AI engines | ChatGPT, Gemini, AI Mode (+3 add-ons) | ChatGPT, Gemini, Perplexity, Claude, AI Overviews |
| Projects / websites | 1 project | 5 websites |
| Citations & sentiment | Yes | Yes |
| AI article generation | 10 / month | Content Toolkit add-on ($60/mo) |
| CMS auto-publishing | WordPress, Webflow, Sanity, Shopify | No |
| Search Console & Analytics | Yes | $10/mo add-on |
| White-label client reports | Scale & Max | $20/mo add-on |
| Extra users | 2 seats included | From $45/mo each |
| Prompt suggestions & search volume | Yes (incl. from Search Console) | Prompt Research (topic-level volume) |
| Competitor suggestions | Yes | Yes (auto-identified) |
| URL-level citation tracking | Yes | Not listed (outlet-level only) |
| AI traffic & bot crawl analytics | Google Analytics + Cloudflare | Not listed (AI bot access checks only) |
| AI agent | AEO Copilot (Enterprise) | Not listed (chat via MCP) |
| SEO research (keywords, backlinks) | Yes | Yes (full SEO toolkit) |
| MCP | Yes | Yes |
| Free trial | Yes, no credit card | 7 days |
Both platforms also offer custom Enterprise plans. See Listable Labs pricing and Semrush for every tier.
Quick overview: Listable Labs vs Semrush
Semrush's strengths
- A full SEO suite: keyword research, backlinks, site audits and position tracking
- 5 AI engines, including Claude and AI Overviews
- Prompt research with topic-level volume and intent
- Automatic competitor identification for AI visibility
- AI-ready site audit and a free plan
- A standalone AI Visibility Toolkit from $99/month per domain
Listable Labs' strengths
- Built only for AI search, from $89/month
- Articles and CMS auto-publishing included (Semrush: $60 add-on, no CMS publishing)
- Search Console and Google Analytics included (Semrush: $10 add-on)
- URL-level AI citation tracking and Cloudflare bot analytics
- Social content drafts for Reddit, LinkedIn, YouTube and Instagram
- White-label reports included on Scale and Max (Semrush: $20 add-on)
Semrush is the better SEO suite. Listable Labs is the better fit if AI search is your main focus, at a lower total price.
Listable Labs vs Semrush: plans compared
Entry-level plans
Listable Labs Growth
$89/month- 50 prompts tracked daily
- ChatGPT, Gemini and AI Mode (Perplexity, AI Overviews, Copilot as add-ons)
- 1 project, 2 seats, multi-country tracking
- 10 AI-optimized articles a month with CMS auto-publishing
- Search Console, Google Analytics, Bing and Cloudflare
- MCP, knowledge base and email support
Semrush Starter
$199/month- 50 AI prompts and 500 keywords tracked daily
- 5 websites
- ChatGPT, Gemini, Perplexity, Claude, AI Overviews
- 300 AI visibility reports a day and AI-ready site audit
- MCP access
- Article generation via the $60/month Content Toolkit
- For keyword SEO and AI visibility together: Semrush Starter.
- For AI search only: Listable Labs Growth tracks the same 50 prompts for $89, with articles and publishing included.
- For AI tracking only on Semrush: the AI Visibility Toolkit is $99/month per domain (billed annually) for 25 prompts.
Mid-tier plans
Listable Labs Scale
$249/month- 200 prompts tracked daily
- 5 projects, 5 seats, multi-country tracking
- 25 AI-optimized articles a month with CMS auto-publishing
- White-label client reports
- Dedicated account manager, email and call support
Semrush Pro+
$299/month- 100 AI prompts and 1,500 keywords tracked daily
- 15 websites
- Multi-location and device tracking
- Content optimization and historical SEO data
- Listable Labs Scale costs $50 less and tracks 200 AI prompts across 5 projects with 25 articles a month and white-label reports.
Upper-tier plans
Listable Labs Max
$400/month- 400 prompts tracked daily
- Unlimited projects and seats
- 50 AI-optimized articles a month with CMS auto-publishing
- White-label client reports
- Dedicated account manager and priority support
Semrush Advanced
Custom- Unlimited AI prompts and 5,000+ keywords
- 40+ websites
- SEO share of voice
- Advanced API data integration
- For large SEO programs with API needs: Semrush Advanced.
- For AI search at scale on a published price: Listable Labs Max at $400.
Key Listable Labs features not available in Semrush
- CMS auto-publishing: WordPress, Webflow, Sanity and Shopify
- URL-level AI citation tracking: which of your pages AI cites
- AI bot crawl analytics: from Cloudflare
- Social content drafts: Reddit, LinkedIn, YouTube and Instagram
- Search Console, Google Analytics and white-label reports without add-ons
Key Semrush features not available in Listable Labs
- Keyword research and rank tracking: 500 to 5,000+ keywords
- Backlink database and site audit
- 5 AI engines including Claude and AI Overviews
- Unlimited standard articles: with the Content Toolkit add-on
- A free plan
Cost comparison
To track 50 prompts daily across 3 AI engines and publish 10 optimized articles a month with Semrush, you need at minimum:
- Starter plan (50 AI prompts, 500 keywords): $199/month
- Base Report add-on for Search Console and Google Analytics: $10/month
- Content Toolkit add-on for AI article generation: $60/month
- Publishing to your CMS: Manual
- Total minimum for 50 prompts, 3 engines and 10 articles = $269/month
Semrush also includes a full SEO toolkit at this price, but sells article generation as a separate Content Toolkit and does not advertise direct CMS auto-publishing.
With Listable Labs, you get 50 prompts across 3 AI models tracked daily, 10 AI-optimized articles a month, CMS auto-publishing and Search Console plus Google Analytics for $89/month, about a third of the Semrush cost if AI search is your main focus.
Listable Labs vs Semrush: which should you choose?
Semrush and Listable Labs solve different main problems, and many teams use both.
Choose Semrush if:
- Classic keyword SEO is your main job
- You need backlinks, site audits and rank tracking
- You want AI visibility as one part of a bigger SEO suite
- You already pay for Semrush
Choose Listable Labs if:
- AI search visibility is your main focus
- You want articles and CMS publishing included
- You want URL-level citations and AI bot analytics
- You want a lower total price
Many teams keep Semrush for SEO and add Listable Labs for AI search. Both offer free trials, so you can test them side by side.
Pricing and features sourced from Semrush's and Listable Labs' own pricing pages as of Oct 26, 2026.