How does hallucination detection work?

Find AI answers that say something inaccurate about your brand.

Updated November 3, 2026

Hallucination detection is available on Enterprise plans. When it's included, Hallucination appears in the sidebar.

AI engines sometimes get facts about a brand wrong, such as pricing, features or locations. The Hallucination page flags answers to your tracked prompts that contain claims which don't match what we know about your brand.

Fixing a hallucination

AI engines learn from public sources, so the fix is usually content:

  1. Open the flagged answer and note the incorrect claim.
  2. Check which sources were cited on the Mentions page.
  3. Publish clear, accurate information on your own site, and update third-party pages where you can.

Keeping your Knowledge Base accurate helps us detect hallucinations more reliably.

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