How is visibility calculated?

Visibility measures how often AI engines mention your brand when answering your tracked prompts.

We run your prompts on each AI engine every day and check each answer for your brand. Visibility is:

Answers that mention your brand ÷ all answers analyzed, as a percentage

For example, if 40 of 200 answers in the selected period mention you, your visibility is 20%.

Change

The change shown next to visibility compares the selected period with the previous period of the same length. Picking the last 7 days compares them with the 7 days before.

Filters

Filter by time range, AI platform, topic or location to calculate visibility for just that segment, for example only Gemini answers in the United States.

For the full guide, see About Visibility.