How do I add or remove competitors?
Choose which brands you're compared against.
Updated November 3, 2026
Table of contents
Competitors are the brands we look for in AI answers alongside yours. They power share of voice, industry ranking and comparisons.
Manage competitors
- Open Competitors in the sidebar.
- Add a competitor by entering its domain or URL, or let us suggest competitors based on your AI answers.
- Edit or remove competitors at any time.
You need the editor role or higher to change competitors.
Tips
- Add the brands that actually appear in your AI answers, not just your traditional rivals. Read a few answers to see who AI recommends.
- Keep the list focused. Too many loosely related brands make share of voice harder to read.