Why does a brand show zero visibility?

Zero visibility means none of the analyzed answers in the selected period mentioned that brand. Common reasons:

• Results are still coming in. New prompts usually show results within a few minutes. Brand-new projects may need their first daily run.
• Your prompts don't match the brand. If prompts are about a category the brand doesn't compete in, AI won't mention it. Check Which prompts should I track?
• Filters are too narrow. A single AI engine, topic or country, or a short time range, may have no mentions. Clear filters and check again.
• The brand is genuinely missing. Many brands start at or near zero, especially in competitive categories. That's what suggestions and articles are for.

To see what AI says instead, open the answers for a few prompts.