About Traffic Analytics

Available on: all plans · Find it in: sidebar > Analytics > Traffic Analytics

Traffic Analytics shows the effect of AI on your website: people who arrive from AI assistants, and AI bots that crawl your pages. It has two tabs, one for each data source.

Why it matters

Visibility tells you whether AI mentions you. Traffic Analytics tells you whether that turns into visits, and whether AI bots can reach the pages you want them to read.

Google Analytics tab: people from AI

Connect Google Analytics to see visits referred by AI assistants such as ChatGPT, Perplexity, Claude, Gemini and Copilot.

You'll see:

• Top AI sources: your share of visits from each AI assistant
• AI source visitors: daily visits broken down by AI platform
• LLM user activity: daily total and active users from AI-referred sessions
• LLM landing pages: the pages where AI-referred visits start
• Device analytics: how AI-referred visitors reach your site

Connect Google Analytics

1. Open Traffic Analytics and click Connect Google Analytics.
2. Sign in with the Google account that has access to your GA4 property.
3. Add at least one GA4 property in your settings to load data.

Cloudflare tab: AI bots

If your site uses Cloudflare, connect it to see AI bots and crawlers visiting your pages.

You'll see:

• Total Visits: AI bot visits in the period
• Active Bots: how many different AI bots visited
• Top URLs: how many pages received bot traffic
• Failure Rate: the share of bot requests that ended in errors
• Traffic Trend by Platform: daily share by AI platform
• Crawl breakdown: visits by platform, bot, bot type, folder and page
• HTTP Status Codes: how your site responded to bots

Connect Cloudflare

1. In Cloudflare, create an API token with the Zone - Analytics - Read permission, and copy your Zone ID.
2. Open Traffic Analytics, click Connect Cloudflare and enter both.

Tips

• Check Failure Rate first. If AI bots get errors, they can't read your pages.
• Compare landing pages with your suggestions. The pages AI sends people to are worth keeping up to date.

FAQ

Why is there no AI traffic in Google Analytics? Make sure a GA4 property is selected in your settings.

Can I connect Search Console and Bing too? Yes. Connect them from Account → Integrations. See Which analytics tools can I connect?