About SEO Research

Available on: paid plans · Find it in: sidebar > Analytics > SEO Research

SEO Research shows how your website and each of your competitors perform in Google search: rankings, estimated traffic and backlinks. Use the domain switcher at the top to move between your site and each competitor.

Why it matters

AI engines often draw on the same pages that rank well in search, and strong backlinks are a sign of trust for both. SEO Research puts that picture next to your AI visibility, so you can see where search strength and AI presence line up, and where they don't.

How it works

We build a search report for your site and each competitor, and update it every two weeks. Trends appear after the second update.

What's in it

Overview

• Domain rank: a 0–100 score from the latest snapshot
• Estimated organic traffic: estimated monthly search traffic, worldwide
• Organic keywords and Paid keywords
• Top 3 Keywords and Top 10 Keywords: keywords ranking in those positions
• Position Distribution and Intent Breakdown for your keywords

Keywords and paid keywords

Every keyword the domain ranks for, or bids on, with its position and estimated traffic.

Pages

The domain's pages ranked by estimated organic traffic.

Backlinks

• Total Backlinks, Referring Pages and Referring Domains
• Dofollow and Nofollow backlinks
• New and Lost backlinks
• Backlink Growth, New vs Lost Backlinks, Dofollow vs Nofollow and Top Anchors

Referring domains

Every website linking to the domain.

All changes are compared with the previous snapshot.

Tips

• Compare yourself with competitors who win in AI. If a competitor has stronger visibility, check whether they also rank for more keywords or have more referring domains.
• Look at competitors' top pages. They're often the pages AI cites, too.

FAQ

Why is SEO Research locked? It needs an active paid plan. It isn't included in the free trial.

Why is a competitor's report missing? New competitor reports can take a little while to appear.